I came across this a while ago and found it quite amusing. It’s a poster that’s been up on billboards and buses in the U.K. More intrusively, they also had it popping up on ATM screens while people were waiting for transactions to be completed (which I think is kind of awesome, but also freaked a lot of people out). Patrick’s post on tax avoidance made me think of it again.
There are at least three things going on here that I find interesting.
First, what the U.K. government is trying to work with here is the so-called “watching eyes effect,” whereby the sight of eyes watching you has been shown to trigger more prosocial behavior. There is a huge literature on this, but for a nice sample, see here and here. There’s some debate about how robust the effect is. Whether it can convince people to pay their taxes is an entirely open question.… Continue reading