My children are a bit older now, so I don’t shop at The Children’s Place as much as I used to. I happened to stop in the other day though, and I found myself worrying about the sort of messages that we are sending to boys in our culture. For those who don’t know, it’s a clothing store. The layout is always the same: they are split right down the middle, with girls’ clothing on one side and boys’ clothing on the other. This provides a particularly convenient opportunity to compare what is being sold to girls and boys, at any given moment, and to contemplate the various assumptions about gender that go along with it.
For instance, looking the “graphics tees” section, I noticed a very striking difference in the type of images and messages being marketed to girls and those being marketed to boys. Here is a selection of the girls’ T-shirts.… Continue reading